Grassed Up and ready to roll

New outdoor retailer Loving Outdoors take on the big players in their astroturf covered van

Award winning online outdoor retailer Loving Outdoors are heading to the hills and beyond in their distinctive new motor home. Clad in Astroturf, ‘The GUV’ or ‘Grassed Up Van’ as fans have dubbed it, will take the Loving Outdoors team to outdoor events, festivals and popular walking routes across the country where they’ll be on hand with expert outdoor advice, drinks and snacks, fun activities and plenty of chat.

“We’re all about putting a face to what we do and there’s no better way to get to know your customers than sharing an afternoon on the hills with them. We also wanted to use The GUV as a way of supporting our charity Loving Earth, so on occasions we’ll be selling hot drinks and snacks with all proceeds going to the charity. When it is not being used for events we might also use it as a mobile office with a view!” says Loving Outdoors proud Founder and Factotum Scott Woodhead.

The GUV’s maiden voyage took the team to the Keswick Mountain Festival last weekend. Although not as busy as previous years (due in the most part to awful weather), The GUV helped Loving Outdoors make a big impression wowing outdoor enthusiasts with their unconventional approach and unusual mode of transport. “The wind may have been blowing a gale but The GUV certainly raised some smiles amongst the crowd…and eyebrows!” said Tim Horrocks, Communication Manager at Loving Outdoors.

Next stop will be the Cliffhanger event in July, then V Festival and then…wherever the wind takes us. You might be wondering about the environmental implications of all this touring- rest assured that the GUV has been carbon offset to bring it in line with Loving Outdoors’ ecological sensibilities.

Since launching their website in 2009, Loving Outdoors has gained popularity for their interesting, fun and personable approach to outdoor retail. They were recently named ‘Best Start Up Company’ at the E-commerce awards pipping coupon giant Groupon and two others to the post.

Look out for The GUV on a hill near you or visit our website for more details

Contact details for more information and pictures:
Name: Scott Woodhead
Email: .(JavaScript must be enabled to view this email address)
Phone: 07749 314 400 or 0161 241 5500
More info: http://www.lovingoutdoors.co.uk/theGUV
Pictures: Available on request

A blog post by Afia Khatun