Student Facebook Contest University Face Off back for 2nd Year
After a successful first round in early 2011, the viral Facebook competition University Face Off is off to a flying start for 2012.
With a chance to win a yet-to-be released Apple iPad 3, word is spreading fast. Within the first few days, thousands of students had already taken part.
The innovative platform runs on Facebook and also integrates with Twitter, making it an extremely viral game running for 10 weeks.
The idea is to find the ‘most supported’ university voted for by UK students. It was the brainchild of Innospace tenants Grip Media, who also run the UK’s largest student money website www.SavetheStudent.org. As tuition fees are set to increase three-fold this year, the aim is to rekindle positive sentiment towards British universities by harnessing the power of social media and community spirit.
The experimental first round generated well over 2.5 million hits and 11,000 players, ending in a dramatic finale which saw Aberystwyth University take the title. Many student unions and universities themselves got on board, welcoming the support and realising the wider benefits of the fun competition.
For 2012, organisations including http://www.thecompleteuniversityguide.com Fireb,ox and Vodafone have got on board to benefit from the high student activity and engagement. The competition runs until 31st march 2012 when the winning university is announced and 3 lucky students win big money prizes.
The success of University Face Off has inspired the team of Manchester graduates to continue developing the Facebook contest application, with the view to licensing.
A blog post by Richard Deighton